BUILDING BRANDS THAT BIND
WHAT WE DO
Silvertone Consulting is a brand strategy + insights firm that helps businesses build brands that bind. These brands drive more growth and resilience by creating meaning in people’s lives. They do this by establishing a personal bond with customers and enabling them to do things they couldn't do before.
Our brand services offer compelling solutions for both established companies and rising startups.
EXPRESS BRAND DELIVERY
For businesses thinking about their brand for the first time, we formalized the key brand-building pillars into something short-term and immediately gratifying - a compact series of brand workshops to hash out the why, what, how and more of your business.
RESEARCH & INSIGHTS
Outsource your advertising sales research projects to us, so you can focus on what you do best. Trust us for market intelligence, in-depth analysis and actionable insights to redefine your strategies, gain a competitive edge, and drive sales.
BRAND FUTURE READINESS
This is our approach to business strategy, innovation and growth that aims to help businesses better anticipate the opportunities and threats that are ahead of them. We show you how to overcome the natural human instincts that stifle progress and forward planning.
The name Silvertone Consulting derives from the iconic Silvertone brand that created musical instruments and amplifiers. Some of the world's most renowned rock musicians started out on Silvertone guitars before propelling to greatness.
Silvertone Consulting was founded by Scott Kerr in 2018 to help companies better articulate and amplify their unique brand stories to propel them to greatness too.
We help you think differently about where your business, industry, and brand is and where it should be going. We sharpen your senses to anticipate the opportunities that lie ahead, so you're not blindsided by change. We help you understand with greater clarity the key dynamics of change that are impacting your brand in order to shape your point of differentiation with greater confidence.
Silvertone Consulting founder and president Scott Kerr is a seasoned global marketer and brand strategist. He saw that today, a successful company is not just about the product or experience, but it’s about the story. Brand is the biggest differentiator that can drive growth. Throughout his career, Scott has worked with a number of industry giants and startups on brand strategy, consumer insights, and digital transformation. He has held executive leadership positions at some of the top ad agencies, media companies, and consumer brands including Time Inc., Pepsi-Cola, Conde Nast, BBDO, Ammirati & Puris, Burson-Marsteller, and Real Media. Scott frequently speaks at industry events and on college campuses about building modern brands.
BRANDS NEED TO BE BUILT ON PRINCIPLES THAT ALIGN WITH THEIR CONSUMERS, BE OPEN AND RELATABLE AND PROVE WHY THEY DESERVE PEOPLE'S ATTENTION
New York City, New York
For new business and all other questions, comments or information, please fill out the form or send us an email. We’ll get back to you as soon as possible.
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