HELPING COMPANIES BUILD GO-TO BRANDS
IN CHANGING TIMES
WHAT WE DO
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Go-to brands drive more growth and resilience by creating meaning in people’s lives. They do this by establishing a personal bond with customers and enabling them to do things they couldn't do before.
Our brand strategy services offers compelling solutions for both established companies and rising startups.
We provide brand strategy solutions that ensures your brand stays relevant, relatable, and differentiated in the face of changing markets
We surface actionable customer insights to help make sense of important trends and cultural shifts that are driving them to engage with your brand
We help you identify the long term innovation spaces and business models that will matter most to your customer of today and of the future
Silvertone Consulting was founded by Scott Kerr in early 2018 to help companies tell their brand story and make an impact. We help you think differently about where your business, industry, and brand is and where it should be going. We sharpen your senses to anticipate the opportunities that lie ahead, so you're not blindsided by a changing market. We help you differentiate your brand and tell its story more deeply, authentically, and strategically. You'll understand with greater clarity the key dynamics of change that are impacting your brand in order to shape your point of differentiation with greater confidence. .
Silvertone Consulting founder and president
Scott Kerr is a seasoned global marketer and strategist. He saw that today, a successful company is not just about the product or experience, but it’s about the story. Brand is the biggest differentiator that can drive growth. Throughout his career, Scott has worked with a number of industry giants and startups on brand strategy, consumer insights, and digital transformation. He has held senior positions at some of the top ad agencies, media companies, and consumer brands including Time Inc., Pepsi-Cola, Conde Nast, BBDO, Ammirati & Puris, Burson-Marsteller, and Real Media. Scott frequently speaks at industry events and on college campuses about building modern brands.
BRANDS NEED TO BE BUILT ON PRINCIPLES THAT ALIGN WITH THEIR CONSUMERS, BE OPEN AND RELATABLE AND PROVE WHY THEY DESERVE PEOPLE'S ATTENTION
New York City, New York
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