THINK SHARP // BRAND SMART
Silvertone Consulting is a brand and insights consultancy that specializes in helping luxury lifestyle businesses remain relevant and differentiated in fast-changing times.
WHAT WE DO
Silvertone Consulting builds brands that remain relevant and differentiated in the face of changing markets. In a world of digital transformation, we think systematically and creatively, to build new brands, reposition existing ones and enable future growth. Our clients tell us we make them feel prepared to face the future and help them to understand and harness the forces of change that are challenging the most widely accepted constructs in branding.
THE WHY BEHIND THE WHAT
For rising and established businesses thinking about their brand, we formalized the key brand-building pillars into something short-term and immediately gratifying -- designed to make the abstract idea of your brand into something concrete.
Deep human truths inspire change, ensuring the business is in tune with people to stay relevant. We apply this perspective to uncover what’s happening in people’s lives and, more importantly, what it means.
Our future thinking approach to business strategy, innovation and growth aims to help businesses better anticipate the opportunities and threats that are ahead of them.
The name Silvertone Consulting derives from the iconic Silvertone brand that created musical instruments and amplifiers. Some of the world's most renowned musicians were propelled to greatness using Silvertone instruments.
Silvertone Consulting was founded by brand expert Scott Kerr in 2018 with the goal of propelling brands to greatness. We do this by helping you think differently about where your business, industry, and brand is and where it should be going. We sharpen your senses to anticipate the opportunities that lie ahead, so you're not blindsided by change. We help you understand with greater clarity the key dynamics of change that are impacting your brand in order to shape your point of differentiation with greater confidence.
Founder and President
Silvertone Consulting founder and president Scott Kerr is a seasoned global marketer and brand strategist. He knows building a successful company is not just about the product or experience, but it’s about the story. Brand is the biggest differentiator that can drive growth. Throughout his career, Scott has advised a number of industry giants and startups on brand strategy, consumer insights, and digital transformation. He has held executive leadership positions at some of the top ad agencies, media companies, and consumer brands including Time Inc., Pepsi-Cola, Conde Nast, BBDO, Ammirati & Puris, Burson-Marsteller, and Real Media. Scott frequently speaks at industry events and on college campuses about building modern brands and luxury marketing.
BRANDS NEED TO BE BUILT ON PRINCIPLES THAT ALIGN WITH THEIR CONSUMERS, BE OPEN AND RELATABLE AND PROVE WHY THEY DESERVE PEOPLE'S ATTENTION
WORK WITH US
We'd love to hear from you
For new business and all other questions, comments or information, please send us an email. We’ll get back to you as soon as possible.
We're headquartered in New York, with a team in Bangalore.
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Listen to 'The Luxury Item' podcast
Hosted by Scott Kerr, 'The Luxury Item' is the #1 podcast on the business of luxury. On each episode, Scott has insightful discussions with the leaders and disruptors in the luxury industry.